The Eye Unit

The Eye Unit is a full-service private ophthalmology clinic in the UK, specializing in cataract surgery, micro-incision techniques, medical retina, and uveitis treatment.

Teaming up with developer Shaun, I worked closely with Dr. Ross to establish a strong online presence for his growing practice. Moving away from a personal brand centered around Dr. Ross, we developed a new identity that unifies all clinics under The Eye Unit. With a patient base ranging from adults to seniors, I designed the brand around a deep blue and beige color palette—balancing professionalism with warmth.

For the website, I prioritized accessibility by structuring information into distinct sections and using larger fonts for readability. The website allows patients to easily book appointments online, explore services, and access eye care education through the Patient Learning Center. Additionally, it serves as a referral hub for doctors, streamlining patient intake and expanding The Eye Unit’s reach.